Sales and marketing equipments are categorized into two major categories that are advertising equipment and vending machines. Advertising equipments, out of all sales and marketing equipments, include advertising boards, advertising inflatables, advertising light boxes, advertising players, advertising screens, billboards, display racks, poster materials, and roll up display and other advertising equipments as well. There are many types of billboards being used by advertisers and advertising companies. The types include digital billboards, inflatable billboards, billboard bicycles, mobile billboards, mechanical billboards, and three-dimensional billboards etc. Vending machines belong to the category of dispensers. There are many types of dispensers such as vending machine, tape dispenser, soap dispenser, pill dispenser, Pez dispenser, paper towel dispenser, label dispenser, kill rockets dispenser, hearing aid dispenser, cash dispenser, candy dispenser, automatic toothpaste dispenser, and automated teller machine etc. All types of advertising and advertising campaigns are greatly supported by various technologies and advertising equipments. Online advertising has also become a most popular medium of advertising. Affiliate marketing, behavioral targeting, e-mail advertising and semantic advertising are the various forms of online advertising. In online advertising, ads are placed under different categories such as floating ad, expanding ad, polite ad, wallpaper ad, trick banner, pop-up, pop-under, video ad, map ad, mobile ad, and superstitial and interstitial ads. Sales and marketing equipments, by and large, are used in all types of advertising efforts.
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